Bike Shop Hub Center:

The business and work culture of Bike Shop Hub in all it's glory.

When we have new products, sales, weird marketing ideas, commentary on the cycling industry, or embarrasing photos of of the staff, this is where you'll find it.

And since we are located in Arizona, we'll talk about the cycling scene in the state.

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We get to see and touch and test all sorts of great cycling gear here at our world headquarters. But we actually get to meet very few of our customers in person.

We just know you are out there taking pictures of your amazing cycling adventures. We want to see them! The best ones will be shared on the relevant section of this blog: Bike Cargo Trailers, Bike Touring, Bike Technology and Family Cycling.

Monthly Archives: July 2006

The CELLO’s Literary Foreshadowing

Recently, I’ve been clued into an interesting literary reference concerning the name of the Wandertec CELLO bike case. My uncle had been reading One Hundred Years of Solitude, the literary classic written by Gabriel Garcia Marquez in 1967. He came across a passage which would seem to be the inspiration for naming a bike case “CELLO”.

Marquez writes, ‘Besides Fernanda’s old trunk, which they had sent her off to school with, she had two upright trunks, four large suitcases, a bag for her parasols, eight hat boxes, a gigantic cage with half a hundred canaries, and her husbands velocipede, broken down in a special case which allowed him to carry it like a cello.”

I should note that this quote is the only reference to this “special case” for bikes. Though my uncle was certain that he had figured out how the name for the Wandertec bike case had been determined, this was not the source , just an intriguing coincidence.

The true source of the CELLOS name was inspired by Philip Novotny, the originator of the BOB trailer itself. Philip has been involved with the project on a conceptual level since close to its beginnings. He was discussing the concept with a friend. They were discussing the often awkward difficulties of checking a bicycle on an airline and dealing with the inconsistent over-sized baggage policies. As it seems that bicycles are sometimes discriminated against with higher charges, the idea of naming a bike case as something that was charged more favorably was born. By naming a bike case the “CELLO”, the traveler could report with honesty that they were transporting a CELLO.

Wandertec Cargo Net for BOB Trailers

We’ve just introduced a new product! It’s a simple devise, but very useful in combination with a BOB trailer. The cargo net works very nicely to hold gear down in your BOB trailer.

The development of this cargo net has come out of our work on a new, forthcoming product, the Wandertec Sax which is a liner for a BOB trailer. It will be designed to work in conjunction with the Wandertec Cargo Net. This combination of products is intended to make using a BOB trailer more convenient for shopping and transporting miscellaneous items.

The Wandertec Cargo Net will not be listed on this site until it is available with the Wandertec Sax. However, we have made an arrangement with our dealer the BikeTrailerShop.com to offer this items. Have a look…