Bike Shop Hub Center:

The business and work culture of Bike Shop Hub in all it's glory.

When we have new products, sales, weird marketing ideas, commentary on the cycling industry, or embarrasing photos of of the staff, this is where you'll find it.

And since we are located in Arizona, we'll talk about the cycling scene in the state.

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We get to see and touch and test all sorts of great cycling gear here at our world headquarters. But we actually get to meet very few of our customers in person.

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Monthly Archives: November 2007

Google Top 10 in the Top 3

This week at Wandertec:
1. Started the final cap-off to the marketing campaign:
My buddy Ben, my web-marketing guru, and I were discussing the success of the marketing campaign for We concluded that things were looking very good. The key components of the campaign are high results in Google Searches, a well constructed Google AdWords campaign, and a smattering of low-cost advertisements in key bike touring and bike commuting magazines and forums. To cap-off the marketing a little fine tuning to the Google Searches needs to be performed. I will be determining what the top 10 Google keyword searches that lead people to the are such as bike trailer, bike cargo trailer and BOB Trailer. I will then begin a campaign to bring all of my Google searches for these terms into the top 3 of their listings. Ben has suggested quite a few clever tips for making this happen. He suggested registering with Yahoo directories focusing the listing on the important key-words and convincing bloggers to write posts about the that include contextual keyword links.

2. Ordered a new size and style of the Wandertec Cargo Net:
We are switching the Wandertec Cargo Net over to a larger net that should give a little better capacity for items stowed underneath it. I ordered up 200 of this larger size. Unfortunately the company sent me only 50 of them in the correct size and about 150 more in a size that was twice as large, way to big for a bike cargo trailer.

3. Waited for my webhosting company to fix the problems with their servers:
Tuesday and Wednesday were a couple of very irritating days as I waited for, and the all to come back online. I’ve got a low priced webhost and this has put even more fire under my butt to switch the website over to the web hosting company Zoovy or something like it.

4. Stayed warm running my shop heater burning propane:
The new shop complete with natural gas furnace is achingly close to being completed. In the meanwhile its getting quite cold up here in the mountains of Northern Arizona and I’m burning the propane heater to stay warm.

CELLO (BOB Case) Review

CELLO BOB Bike Trailer CaseThis review of the CELLO Bike Case for BOB Trailers was first posted by Colin Avolve on his blog, bikearchy. From the review:


This week at Wandertec:
1. Started sewing the new Wandertec Woven Labels on the Wandertec CELLO bike trailer case, Wandertec SAX BOB Trailer cargo liner and Wandertec Cargo Net.
2. Ordered some Down Low Glow lights from Rock the Bike to sell with the Xtracycle and to figure out how to mount to our other bike trailers. I bought a double tube blue system to use on my tandem and Xtracycle.
3. Saw work resume on the shop and they told me their expected completion date in 12/03-wooHoo!
4. Continued brainstorming the design of the Wandertec SanToor bike.
5. Picked up the new Wandertec work vehicle, a 1986 Toyota Pickup. Its in dire need of TLC with no rear view mirror or turn signals and some serious shakes when putting it in gear. But hey it was free and it’s perfect for hauling loads to big for the Xtracycle/Carry Freedom setup around town. Many thanks Tom and Cynthia.
6. Launched a few holiday specials at the


This Week at Wandertec:
1. Watched the shop not being built(progress is to resume soon)
2. Sold my Honda Element (CELLOmobile)
3. Came up with a name for my new bicycle design, the Wandertec SanToor.
4. Did away with the Wandertec Purchase page and pointed all sales to
5. Listed Demo CELLOS for sale at the
6. Was introduced to a great website that makes it easy to discover other great websites called

Bike Trailers at Interbike

Other than Xtracycle, there were several other developments of note in the arena of bicycle cargo trailers.

Kona UTE Utility BikeKona was displaying their utility bike the Ute. The UTE like the Surly Big Dummy is a complete long haul cargo bike. Unlike the Big Dummy it does not utilize the Xtracycle rack system and instead has a built in bike rack system.