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Diadora Partners With Cannondale Bicycle

by RL Policar

Sports shoe maker Diadora Invicta SpA has signed a global partnership deal with Cannondale Bicycle Corporation.

The deal gives Cannondale exclusive distribution rights for Diadora cycling footwear in the North America and Japan markets and also incorporates co-branded cycling shoes in Europe.

Franco Fasolato, Diadora’s managing director, said: “I am looking forward to working with the company’s leadership to expand the distribution of Diadora shoes”.

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