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Bike Advertising

by Melanie Colavito

Keeping in the theme of retail and commercial services by bike, which we recently posted about, today’s post is dedicated to bike advertising. With the spring and summer months creeping up, many business/bicycle-minded folks might be inspired to think about using bicycles for advertising businesses or services in the coming months. Hopefully this post can serve as a reference and source of inspiration for such an undertaking.


Advertising is essentially the art of persuasion. Persuasion to purchase a particular product, use a specific kind of service, act a certain kind of way, and so forth. Advertising in its purest form is intended to get people to buy something (as consumers) or buy into something (such as a political party). At the same time, advertising is much more than the simple act of persuasion. Wrapped up in advertising are all kinds of social and cultural norms, which convey commonly accepted ideas about the kinds of things being advertised. Therefore, advertising can be to clearly advertise particular products or ideas, but it can also convey all kinds more subtle messages beneath the surface.

For example, the advertisement in a videos below, which I saw at, depicts a race between a cyclist and a driver in a Mercedes. Oddly enough, the cyclist wins the race, but MercedesBenzTV does not miss the opportunity to talk a little trash about cyclist behaviors (in this case, breaking traffic laws). The ad is a great example of the power of advertising and the social norms wrapped up in the ads we are exposed to.

Bike Advertising

If one accepts that advertising can be used to do more than just advertise the product for which a particular advertisement has been generated, than bike advertising (or bikevertising) can be used in a positive manner to encourage the idea of cycling, in general. Conversely, advertising can also be used negatively…or neutrally, as well. But I would argue that when people see an advertisement moving around via bicycle, this will have some kind of an impact on their perception of cycling, though what that impact is exactly could be hard to pin down. Although the products being advertised by bike might not have anything to do with cycling, the simple act of advertising by bicycle, will, in a sense, advertise cycling in a positive light (hopefully), as well.extrawheel-advert-trailer-with-german-advertisementWhen I refer to bike advertising, I mean a form of advertisement, which explicitly uses the bicycle to transport the advertisement itself. In Wikipedia verbage, this would fall under the category of a non-motorized mobile billboard, which is a moving advertisement that is not motor-powered. Bicycle advertising is commonly undertaken by the vendors themselves, who use their employees to power the bike. Conversely, some bike advertisers get paid by businesses for the advertising space and time spent riding around with the advertisement.

Naturally, some of the benefits of bike advertising are related to the maneuverability of bicycles in crowded or congested environments. Bike advertising is great for festivals, large events, and other situations where a lot of people are crammed into small spaces. Advertisements by bicycle really stick out and draw attention to the products being advertised, and if the products or services are also readily accessible within the area, the advertising is often pretty successful.

billboard_bike_storyImage Credit:

If you run a bike advertising business or use bicycles to advertise your business, we would love to hear from you in the comments section. Does bike advertising work for you?

BOB Trailer Sale

14 Responses to “Bike Advertising”

  1. PL says:

    I just got my trailer fitted to allow for signage and am looking forward to getting this business started. Since summer is just around the corner there should be plenty of opportunities!

  2. Erik says:

    I am intersted in findong out how and wehre to go to get the equipment (including bikes0 to do this type of advertising for my company, would appreciate some feedback for leads and advice on where to begin.

  3. […] lower the price of the Extrawheel Advert trailer from $449 to $299! Here is some inspiration for bicycle advertising opportunities at […]

  4. Kevin says:

    Hi guys,

    We are the #1 Bicycle advertising company in the US. We rent out ad space on our trailers and we are daylights ahead of the competition in terms of our professional look.

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  5. Bob says:

    Before you buy the One wheel wonder ,take a look at us we are the real deal…

  6. Kevin M says:

    I made my own trailer for my electric bike and I’m researching signage laws here in Massachusetts, and the law states that one CAN NOT fix a sign to a vehicle for the sole intent of advertising,,,, but I’ve seen these billboard trucks here,,,, anyone have knowledge with this,,, please shoot me an email

  7. Eric says:

    Hey guys, check out . These are the folks I use for my restaurant ads, and they worked out VERY well. Quite the bang for my buck. Best of luck!


  8. […] photo of his Extrawheel Advert trailer.  Mark has been putting together a fleet of Adverts for his mobile bike advertising business in South […]

  9. I have started a bicycle advertising business and I would love to hear from you as to where can get a company that makes bicycle so I can negotiate a deal with them to supply me with bikes with advertising space.



    • I don’t know any companies personally, unfortunately, but I bet you can do a Google search to find some. I know there are lots of companies that make cargo bikes of various kinds, which will be what you’ll need I’m guessing. You might also check around where you live. Good luck!

  10. Alex says:

    If you need a better Advertising Bike Trailer with 2 wheels ( 100 % more stable ) dismountable and modular sizes … BUY an AdBicy

  11. Dan says:

    Hey everyone! If you are looking for low cost advertising bikes, you can check
    After doing some research on the internet on this matter I find these to be the best: I like the design, the banner size is standard 6 sheets, but you can make it even larger and you don’t need storage because the whole trailer can be dismounted with ease and stored in a special bag
    Hope this has been helpful.

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