Bike Shop Hub Center:

The business and work culture of Bike Shop Hub in all it's glory.

When we have new products, sales, weird marketing ideas, commentary on the cycling industry, or embarrasing photos of of the staff, this is where you'll find it.

And since we are located in Arizona, we'll talk about the cycling scene in the state.

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Send In Your Cycling Photos

We get to see and touch and test all sorts of great cycling gear here at our world headquarters. But we actually get to meet very few of our customers in person.

We just know you are out there taking pictures of your amazing cycling adventures. We want to see them! The best ones will be shared on the relevant section of this blog: Bike Cargo Trailers, Bike Touring, Bike Technology and Family Cycling.

Managing CELLO Inventory/Google AdWords on the Side

This past week, I spent most of my time organizing the multiple parts of the Wandertec CELLO into our new QuickBook’s Manufacturing software. This time consuming task should pay off as it will result in a very clear picture of how many CELLOS are available and what parts need to be ordered. Developing a smooth manufacturing process from ordering materials through to shipping the product will give me a great deal of confidence as I look towards adding some new products into the mix.

This new accounting system will make it easier to hold lower overall inventory because I will know much more precisely when I am close to running out. Holding less inventory results in using up less storage space, having to generally handle less inventory, and having less cash sitting in inventory. Lower inventory levels also allow for more rapid developments and improvements to the product applying new ideas to each successive building of CELLOS. This new accounting software will support implementing these improvements as it very gracefully allows for inventories of upgraded parts to be shifted in and out.

As a new business, I’ve found the need to pursue alternative sources of cash-flow. Recently, I’ve been earning additional dollars by contracting out my skills in running Google AdWords to the local snowshoe & crampon manufacturer Kahtoola.

My main efforts with Google AdWords has been for our subsidiary business BikeTrailerShop.com. I was convinced by the book Winning Results with Google Adwords that Google is the perfect mode for advertising niche products on the Internet. Google’s system is setup to give advantages to ads that are the most relevant to the Google searches that they are linked to. With these advantages an affordable campaign can be developed that focuses in on a very specific group of interested shoppers who are looking for what you’ve got. Besides these advantages, Google Adwords is incredibly dynamic, providing a great deal of insight into what is working within the campaign.

After mastering the setup of the AdWords for my bike cargo trailer products, I was ready to help out at Kahtoola. Last week the effort for Kahtoola has been paying off with their ads are up and running smoothly. Kahtoola is getting targeted traffic and we are earning some extra cash flow through managing their accounts.

Check back next week to see what tasks I am gliding (more likely trudging) through.

Related posts:

  1. CELLO Debut In Europe
  2. The CELLO’s Literary Foreshadowing

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