Bike Shop Hub Center:

The business and work culture of Bike Shop Hub in all it's glory.

When we have new products, sales, weird marketing ideas, commentary on the cycling industry, or embarrasing photos of of the staff, this is where you'll find it.

And since we are located in Arizona, we'll talk about the cycling scene in the state.

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Send In Your Cycling Photos

We get to see and touch and test all sorts of great cycling gear here at our world headquarters. But we actually get to meet very few of our customers in person.

We just know you are out there taking pictures of your amazing cycling adventures. We want to see them! The best ones will be shared on the relevant section of this blog: Bike Cargo Trailers, Bike Touring, Bike Technology and Family Cycling.

State of the Hub: Shifting towards Fall

thorn-tandem-pulling-pumpkin-cart-cropA little bit of Fall is coming into the air which brings to mind a shifting of the season for us. This means a few things for us. First off we are preparing for our sales to taper off and for our to shift towards ramping up our efforts on our website content and configuration. Second, it means we will be heading to Interbike soon.

With the inevitable tapering off of sales in the fall, we have the great opportunity to really focus in on all aspects of our website. Some of our primary focuses will be really improving a variety of high level pages on our websites where we present our expert knowledge on bicycle trailer, bags, racks and children’s cycling equipment. As a part of this, we will be focusing attention on improving our product photography and getting into product videos.

It’s been an interesting year for BikeShopHub.com with our site move and our business move. In my next post, I will be reflecting on some of the implications of our fluctuations and changes as we move ahead.

Our Internet Marketing Agenda:

  1. Developing new marketing channels (currently feeds of our product database into shopping networks).
  2. Maintaining & growing our current channels (currently Adwords, Google Shopping, Our 3 Blogs, Twitter & Facebook).
  3. Developing analytics reporting on the success of our marketing channels.

chrome-corsair-bike-messenger-bag-navy-red-front-stockOur Products Agenda (shop content):

  1. Rewriting and adding images for our category descriptions.
  2. Increasing our lineup of messenger bags, balance bikes, and trailer-cycles to our product lineup’s at BikeBagShop.com and BikeKidShop.com.
  3. Preparing for better photography and video by investing in new equipment, software and setting up our photo area.

Our Website Interface Agenda (web programming):

  1. Building our link massaging tool that allows for rapid intuitive cross linking of our content.
  2. Cleaning up layout of our product description pages.
  3. Integrating video into our product descriptions.
  4. Working towards a broader spectrum at Bike Shop Hub with a forum, photo gallery, Wandertec manufacturing section, Extrawheel section and more integrated in (we’re considering getting started into Drupal for this).

Our Shipping & Logistics Agenda:

  1. Settling in our organization of our inventory.
  2. Integrating all of our inventory management and shipping management into one role.
  3. Exploring a relationship with a freight forwarder.

wandertec-bongo-bike-trailer-with-dolleyOur Wandertec Manufacturing Agenda:

  1. Setup relationship for manufacturing of the Wandertec BONGO load bed.
  2. Get our current batch of 50 BONGOs powder coated.
  3. Get back into brainstorming ideas for the BONGO rail system.

Current Promotions:

Last Week’s Blog Posts:

Related posts:

  1. State of the Hub
  2. The State of Cycling in the U.S.
  3. Walk the Talk (aka Bike the Hype)

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