NYC's LOOK Campaign


Following the 2006 release of New York City’s first comprehensive analysis of fatalities and serious injuries of cyclists in the city, the NYC Bicycle Safety Coalition has kicked off the 2007 LOOK bicycle safety campaign. The LOOK campaign aims to educate the public about bike safety and encourage sharing the road in an attempt to prevent collisions between motorists and cyclists. According to the NYCDOT Press Release, the 2006 report shows that “nearly all fatal crashes were the result of poor driving or bicycle riding behavior, particularly driver inattention and disregarding traffic signals and signs.”

Publicis, an advertising agency in Seattle, created the LOOK pro-bono campaign which will run on the back of buses, tops of taxis, in bus stop shelters, phone kiosks and on posters and postcards (which you can check out HERE).

In addition to improving motorist and cyclist awareness, the City is committed to doubling the number of on-street bicycle lanes and paths within three years and will work on improving data collection, analysis and reporting of bicycle injuries, along with increasing enforcement to keep cars from parking in bicycle lanes. Looks like they’re off to a good start; check out this video from StreetFilms showing Ninth Avenue ‘s physically separated bike lane.

Sign up for our Adventure-Packed Newsletter

Get our latest touring, commuting and family cycling posts and sales delivered to your inbox!
  • This field is for validation purposes and should be left unchanged.

0 thoughts on “NYC's LOOK Campaign”

  1. Franky says:

    That’s the way to go. I lived in Hamburg, Germany when I went to college and used to bike the 12 miles to campus. It’s almost the same system there except the bike lane is part of the sidewalk, marked by differently colored pavement.

  2. Kim says:

    @ Franky- It’s the same here in many places in South Korea, but it’s incredibly dangerous. The cars come into and turn through intersections without looking for bicycles. They also have a tendency to park all around a corner, making getting across a street on the “bike path” impossible in places. Pedestrians seem drawn to the different colour and lane markings are very inconsistent. I just bought a more portable camera (my big dslr is just too much for daily carrying) and I’ll try to get some photos.

    I ride in the street where I can be seen. Even though the city spends money on the lanes, bicycles are legally vehicles, and should we hit a pedestrian on the sidewalk, it’s a big problem legally (not to mention it probably hurts).

  3. Darren says:

    It looks nice and makes people feel safer, but have I doubts as to the actual safety.

    The good. Separated from parked cars so you can’t get doored. Should make people feel safer since they are in traffic. Lots of space, looked to be wider than the bicycle lanes around here.

    The bad. Intersections. Looked like in some places there were cars parked right up until the turn lane. This would make it hard to be seen, and hard to see, increasing the chances of getting hooked as some car turns in front of you. In some of the scenes it looks like you would be coming from unexpected directions compared to normal traffic, also making you harder to see. What Kim said about pedestrians would worry me. When you are coming at 15 or even 20 miles an hour if they don’t look and treat you like a car it could go badly. In what stats I have seen most bicycle accidents happen at intersections, and rarely do you get hit from behind.

    Admittedly some of the intersections looked alright, but several had cars parked up until the turn lanes. It might work, but I’d have to see more video and probably ride on them. I would be very careful, and probably would have to bike slower than I normal due in these lanes.

  4. Kim says:

    Ok, here are the photos I took while out yesterday:

    There are some pics of local bikes as well, but none of the super cool utility bikes that I have admiration for (the top-heavy loads they carry on those things!)

    I also have one video up of an intersection I cross a couple times a day at least, more if I go grocery shopping or visit friends. Keep in mind it’s shot at 2 in the afternoon, a very quiet time on the roads. I’m going to edit together that vid and some others and add some commentary so that it’s a little easier to understand. That will have to wait until I move my furniture around today, though.

    Raw vid:

    The pics and vids are all taken from the designated bike lanes to display exactly why I don’t like to use them.

Leave a comment.

Your email address will not be published. Required fields are marked *


40% Off Croozer Trailers while supplies last Buy Now

Scroll to Top