Come Ride with Sophie

The Cascade Bicycle Club recently came out with a promotional video to encourage people to make more of their short car trips by bike. They use the example of a woman named Sophie who takes 10 trips of 2 miles or less by car each week. All they ask is that she substitute 3 of those weekly car trips with a bicycle. The video argues that this will lead to happiness, health, and richness.What do you think? Is this a good method of encouraging people to ride a bicycle? Personally, I think so, as it encourages people to make moderate changes, which can lead to bigger changes over time. Would this strategy help you get on a bike for transportation more often? There are a number of promotional videos for transportation and utility cycling being circulated recently, many of which argue that bikes make life better, and I’m interested to hear what our readers think about them.Cascade Bicycle Club – Vision 2011 from Punch Drunk on Vimeo.


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4 thoughts on “Come Ride with Sophie”

  1. Karen says:

    I love this video and think it’s one of the best bike promo’s around because it’s not asking anyone to make a giant leap but a very managable first step. No commitment just give it a try and see how you like it. Even better is that it is an idea that could be applied to a huge number of desired lifestyle changes or just a return to parts of our grandparents’ lifestyles – like growing your own food or raising your own chickens! I looked at a video produced by a chapter of one of the national cycling org about Bike to Work week. It was for newbies and left me cold. Too much work. Not enough fun. And oh, yeah, bicycling can be dangerous.

    1. Thanks for the comment, Karen. I agree with you on those points! I like the manageable/ normal approach to bicycling for transportation. The video isn’t too preachy either. It simply encourages getting back to a little freedom and adventure through the bicycle. It also emphasizes the practicality of bicycling for transportation. It left me with a warm feeling for sure!

  2. mat says:

    I enjoyed the friendly fun to watch video, it was a little long. Long for our 140 character tweeter generation. I’m already a ride everywhere kinda person. Can’t convince the already convinced. So my perspective may not help. We need input from non-rider people, when the wife gets home I’ll have her watch it. Nice video, all the same. It makes me feel like i’m not alone out there in the pan of the gutter.

  3. Lynn says:

    A similar statistic got me riding 1/2 mile to the grocery store about three years ago. All I wanted to do was replace a couple trips a week to get a little exercise and avoid some nightmare parking. It was really helpful back then to hear that even a small change like replacing 2 or 3 trips/week would mean something. Sold my car a year later and haven’t looked back.

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