I just found this promotional video for the San Francisco Bike to Work Week posted over at Cyclelicio.us. The video was produced by the Bay Area Bicycle Coalition, and is called The Cycle Beat by Giju John. The video’s main message is that it “doesn’t matter what you wear” (ie. spandex, office wear, or hipster garb), and “it doesn’t matter what you look like” (ie. sport, recreational, or utility cyclists), we are “rolling like a family.” The video is played out to a nice hip hop tune with guest appearances by sport, recreational, utility cyclists, and budding hip hop artists alike. It’s certainly a good message – hey, let’s all be friends, fellow cyclists – and a message which I support 100%, but I must admit that I still can’t help but laugh when I watch this video. Anyhow, enjoy!