Don't Take Out a Cyclist

Streetfilms recently featured a public safety announcement encouraging drivers and passengers in cars to look out for cyclists when they open their doors. As part of the LOOK! campaign, which is aimed at distracted drivers, the video features lots of people getting out of their cars in New York City, and well, you guessed it, if people are distracted when they get out of their cars, it’s only a matter of time before a cyclist gets doored. Anyhow, the video is quite clever, and I think it’s message will be pretty successful. Check it out.

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2 thoughts on “Don't Take Out a Cyclist”

  1. cjs says:

    It is ingenious: wonder if cities could be persuaded to run such things as a rolling PSA in back-of-cab video monitors? Might only take about 1 reminder per fare to lower incidence of dooring.

  2. Being doored must be especially horrible for recumbent cyclists.

    Though, I don’t really know of too many urban recumbent cyclists.

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